Meet Erika Devile, owner of Widow's Blow
When she’s not blasting Motörhead, while on the road to another wild adventure, you’ll find Erika hunting for vintage treasures or creating one of a kind pieces for her collection. Her mind is always ten steps ahead, and her tenacious attitude will always keep the fire blazing. Her bold and unapologetic style stands as the back bone of the label, which is fuelled by her enthusiastic way of life.
‘’The name of my brand came to me during a chapter of my life that was quite hard, with many heartaches: Widow = Lost, Blow = Addiction. We make our own choices in life; we can decide to feel sorry for ourselves, criticize or create our own happiness. I decided to do exactly what I wanted at the moment I wanted without, of course, hurting others. For me, it was impossible to think that I wasn’t going to create this company, I had to, and in the way that I’m doing it right now. I want to learn, grow and push myself to do it even better, everyday, for me and my entourage.’’ -Erika Devile
Widow’s Blow specializes in Rock, Alternative biker style. Nostalgia is at the heart of WB, this is why we guarantee that the vintage section is 100% vintage. Each item was personally hand-picked by me. There is no representation. Vintage means pre-owned or deadstock items about 20 years or older. Restorations to the originals were made based on the condition of the piece. Vintage doesn’t mean only one ever made, but we guarantee you that each piece is unique.
Widow's Blow Made
Widow’s Blow Made are all recycled & re-worked pieces. Each item was personally selected and has been altered, modified, and embellished by the creator. Modifications to the originals, both big and small, vintage or not are added based on the condition of the piece, mood of the creator, and are all done by hand and on an individual basis; no two are alike. Every piece you find under the Widow’s Blow Made section are created from truly found and upcycled pieces, these aren’t reproductions. This ensures that all items are unique and can never be replicated.
Slow fashion is the future
For a while now we’ve let the fast fashion become our way of shopping; compulsive and excessive consumption, purchasing cheaper and disposable items & we became fashion followers; instead of leading and creating our own unique style.
WB is all about Slow Fashion. We use vintage pieces as the core of the collection since we consider that enough materials and fabrics have been produced from the past till now.
We are proud to take part in this turning point in the world in fashion by also:
💘 Encouraging local workforce; all designs are made here, in Montreal, Canada
💘 Using a minimum amount of new materials; the goal is to show you can have beautiful products with fabrics that already exists.
💘 Small production; yes a smaller production means that the sizes and colors are limited, but the goal is to use and save as much fabric as possible.
💘 Recycling; we recycle at every step of the production; from the item itself, to the tags, to the shipping package, all has been thought and designed to reduce our ecological footprint.
SHARE THE PRE-LOVED
We don’t have any official partnerships with organizations, but one of our goals is to give back to the community, as often as possible. One way of doing so is by using the good old method of ‘‘hand picking’’ the pieces so the money can be redistributed in centers for people in need; Saint-Vincent de Paul, Armée du Salut, etc. We target the centers that helps their community.
Clothes and accessories donations are welcome & appreciated
Contact us or email us directly to donate: firstname.lastname@example.org
The items not selected by WB will be donated to local charitable organisations.